Personalization refers to changing the content and recommendations for each user, persona at each customer.
Customization in Cast.app implies customizing the branding expression, which is differentiated from per-user personalization.
Keywords: Customer Marketing, Retention Marketing, Lifecycle Marketing
Cast presentations can be personalized for every user, persona, customer, and contact.
Set conditions for which slides are shown or hidden for a user, based on their data.
Set conditions for which narratives within a slide are shown or hidden for a user based on their data.
Use Liquid code and snippets to determine the content shown in a recommendation for a user, based on their data.
Write Liquid code to generate custom content, including benchmarking and gamification, in the narratives for a user, based on their data.