Personalization

What you’ll learn:

  • How to personalize content for different users and personas
  • Dynamic content customization techniques
  • Best practices for targeted messaging

Overview

Personalization is a powerful feature that allows you to change content and recommendations for each specific user or persona at each customer, creating more relevant and engaging experiences.

Customization in Cast.app implies customizing the branding expression, which is differentiated from per-user personalization.

Keywords: Customer Marketing, Retention Marketing, Lifecycle Marketing

Cast presentations can be personalized for every user, persona, customer, and contact.

Conditional Presentations

Set conditions for which slides are shown or hidden for a user, based on their data.

Conditional Narratives

Set conditions for which narratives within a slide are shown or hidden for a user based on their data.

Conditional Recommendations and Advice

Use Liquid code and snippets to determine the content shown in a recommendation for a user, based on their data.

Advanced Liquid Conditions

Write Liquid code to generate custom content, including benchmarking and gamification, in the narratives for a user, based on their data.

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