Contact Analytics
The Contact Analytics page provides a comprehensive view of how individual contacts engage across all your campaigns, allowing you to analyze performance metrics, track contact journeys, and gain insights into cross-campaign effectiveness.
Contact-Centric Analytics
The analytics are organized by individual contacts, showing their engagement across all campaigns. Each row represents a contact with their complete engagement profile, including:
- Contact Details: Name, email, contact ID, and account information
- Campaign Participation: Number of campaigns the contact is part of
- Engagement Metrics: Detailed interaction data across all event types
Event Types Tracked
The system tracks and displays multiple types of engagement events:
| Event Type | Description |
|---|---|
| Campaigns | Number of campaigns a contact participates in |
| Email Delivered | Email delivery confirmations |
| Email Opened | Email open tracking events |
| Total Plays | All content views and plays |
| Immersive Plays | Interactive content engagement |
| Recommendations | Recommendation clicks and actions |
| Feedback | User feedback submissions |
| Form Submits | Form completion events |
| AMA Chats | AI chat interactions |
Campaign Filtering
Use the Campaign Selector to filter analytics by specific campaigns:
- Multi-select: Choose multiple campaigns simultaneously using checkboxes
- Select All/Unselect All: Quick selection options for all campaigns
- Campaign Search: Filter the campaign list by typing campaign names
- Campaign Details: Hover over campaigns to see generation date, delivery date, and archive status
The selector shows “Select Campaign” when no campaigns are chosen, or “X Campaigns Selected” when filters are applied.
Total vs Unique Counts
Toggle between two counting methods using the controls at the top of the page:
- Total Counts: Show cumulative event counts across all campaigns for each contact
- Unique Counts: Show unique events per contact per campaign
This toggle affects all metrics displayed in the grid, allowing you to view either comprehensive engagement volume or distinct interaction patterns.
Search and Filtering
Use the search box in the top right to find specific contacts by:
- Contact Name: Search by full or partial names
- Email Address: Find contacts by email
- Contact ID: Search by numeric contact identifiers
- Account: Filter by account or organization name
Search results update in real-time as you type, making it easy to quickly locate specific contacts or groups.
Detailed Event Analysis
Click on any metric in the data grid to open the Event Details Modal, which provides:
Contact-Specific Views
- Complete event history for the selected contact
- Detailed event information including timestamps
- Device and browser information for each interaction
- Campaign context for each event
Event-Specific Views
- All instances of a specific event type across contacts
- Comprehensive event details in a sortable table format
- Export capability for detailed analysis
Event Detail Columns
The modal displays different information based on event type:
- Basic Info: Contact details, timestamp, IP address, device information
- Email Events: Delivery status, open tracking data
- Feedback Events: Rating, feedback type, and user comments
- Form Events: All form field submissions and values
- Recommendation Events: Recommendation type, title, and content
Data Export
From the Event Details Modal, you can export detailed event data for external analysis:
- Excel Export: Download comprehensive event data in spreadsheet format